Welcome to Business Content Mastery – a new informational website designed to help small businesses master their content online.
Telling the story of your brand on the modern web is no easy task. Trends, recommended tactics and operating parameters change fast, and the amount of competition for your customers’ attention is increasing every single day.
But so too are the opportunities.
Today, it has been estimated that over half the world’s population are online (source; Internet World Stats), and that number will only increase. Whatever your business’ focus, you can find and access the people you need to make it grow online – it just takes a little work.
Here’s the deal.
Your business website and online promotion is a collection of tools, assets, media, resources, content, ideas, plans and initiatives that have evolved as your company has grown. But chances are there are legacy issues, disorganised content and unfulfilled goals that have made the whole thing a lot more confusing than it needs to be.
What you need is a realistic approach to marketing online – an approach designed to maximize both short-term results and long-term efficiency and sustainability.
You need both to get better at the more immediate techniques and tactics that work today and you need a strategy to guide the way and around which you can pivot.
You need both content marketing and content strategy.
You need content mastery.
We publish guidance on how to achieve just that on our growing blog. For more, go to our start here page and take your first steps in gaining full control of your online presence.
The game is afoot! Get after it!